What we do What we do: organising your content If your organisation works in several distinct areas, or with several distinct groups, you could create a post for each and gather them in a listing page. Content tips It’s important to include some succinct details about your main activities here, but the higher-level goal of those activities will best engage potential supporters and beneficiaries. Focus on those who benefit by balancing your language towards benefits (what people get from activities) instead of features (we do this). You can use quotes to emphasise the benefit your services have on those you support. <blockquote>We help people like Tommy escape the cycle of poverty through one-to-one training and mentoring by our financial experts.</blockquote> Link activities, beneficiaries and opportunities to posts on your website where people can find out more. Encourage people to support what you do with a call-to-action button. Don’t miss the opportunity to link to relevant appeals, either by adding a donation form widget directly into the content of the post or by including a relevant appeal in the sidebar of the post. To access the links above you will need to be registered on our support site.