Gift aid “The number of donors using Gift Aid has steadily risen over time, from 51% in 2018 to 53% in 2019 and 55% in 2020” Charities Aid Foundation It is important to consider Gift Aid, which is a way of reclaiming 25p in every £1 that is donated (25%). Gift Aid can be claimed as long as the individual donating has paid the basic rate of tax, but cannot be claimed on Payroll giving. Helpful Links GOV.UK - Claiming Gift Aid as a charity GOV.UK - What you can claim Gift Aid on as a charity Chartered Institute of Fundraising - Gift Aid